Monitoring brands, behavior, and perception.

We are a team of analysts who study, evaluate, and report on the public image health of brands, companies, institutions, and individuals.

We understand that every brand identity is a living system — shaped by communication, behavior, and perception.
Our mission is to provide clear, human-centered insights that help you see how your brand is perceived and align it with authenticity and trust.

Because image is human

Our purpose

We help entities rediscover their human side through awareness and transparency.
Our insights translate public perception into meaningful action — not to expose, but to understand.

Companies as entities

At Gossipylab, we view brands and companies as human systems — with tone, emotion, and intent.
Their words, actions, and reactions form a brand personality that defines how they’re perceived.
By studying this behavior, we reveal what shapes their reputation: their character.

With a critical eye

We analyze publicly available data — media, social networks, and digital footprints — to understand how brands, companies, and individuals are seen and discussed.
Beyond numbers, we apply a human, critical perspective to interpret tone, coherence, and authenticity — what algorithms often miss.

The mirror of perception

Every action creates a reflection in the public’s eye.
We hold up that mirror — showing how your brand truly appears and what audiences feel when they see it.
It’s not judgment; it’s clarity — a chance to realign image with intent.


What we offer

More than observation

We provide clarity and confidence.
Every report is handled with absolute confidentiality and a human approach that respects both your brand identity and your audience.
We translate perception into actionable insight, allowing you to grow and adapt with awareness.
No corporate jargon, no detached analysis — just honest intelligence designed to make you stronger.

How our reports work?

Each Gossipylab Report follows a structured yet human-centered format.
We begin with a context and behavioral analysis — how the brand or entity acts, communicates, and positions itself publicly.
Then we examine media presence and public sentiment, drawing from press, social platforms, and digital footprints to understand how the organization is perceived.
Finally, we combine these findings into a subjective interpretation that leads to an objective view — connecting emotion, tone, and data to reveal a complete picture of public image health.

Frequently Asked Questions

How extensive are the reports?

The report’s length depends on the public impact and complexity of the entity. We focus on delivering quality and relevance over volume. Contact us to discuss your case and receive a tailored overview.

How long does it take to receive the report?

Every brand moves at its own rhythm. We adapt our process — and our timing — to match yours, confirming delivery once we understand your scope and visibility.

How do you gather information?

We use publicly available sources, verified databases, and cross-referenced materials to ensure accuracy. No private or unauthorized data is ever accessed or used.

Our company values confidentiality — how do you manage it?

Confidentiality is central to our process. All inquiries and data remain fully private and protected under strict internal protocols.

Is it just a report?

No. Beyond the report, we provide insightful analysis and improvement guidance. Our approach is both critical and constructive, helping you understand and address key public perception flags.

Can I request a specific focus or topic in the report?

Absolutely. You can highlight areas of concern or interest, and we’ll tailor the investigation and analysis accordingly.

Who are your reports for?

Our reports are designed for individuals, brands, and organizations who value transparency and wish to understand how they are perceived or represented in the public sphere.